Q. What do you know about our company?
What the Interviewer Want to Know
They are looking for evidence that you've done your homework on the company, showing you understand its mission, values, products or services, and recent initiatives, and that you see a clear connection between what the company stands for and your own professional goals and skills.
How to Answer
When answering "What do you know about our company?", start by conveying that you've done your homework. Highlight key points such as the company’s history, mission, products or services, recent achievements, and core values. Reference how those aspects resonate with your career goals and experiences, making sure to connect your background and skills with what the company is known for. Ending with a statement on why those factors excite you can demonstrate both your enthusiasm and suitability.
Structure it like this:
- Briefly introduce your understanding of the company (history, mission, or key products)
- Mention recent achievements or notable milestones the company has reached
- Discuss how the company’s values or culture align with your own professional background and career goals
- Conclude with a statement on why you are enthusiastic about the opportunity to contribute to the company’s success
Example Answer
"From my research, I understand that your company is a dynamic leader in innovative solutions within its industry, continually striving to merge cutting-edge technology with exceptional customer service. I appreciate your clear commitment to fostering a collaborative and growth-oriented environment, where emerging talent is nurtured and practical, forward-thinking solutions are celebrated. I’m impressed by your track record of industry leadership and community engagement, and I'm eager to contribute to and grow within such a progressive organization."
Common Mistakes
- Relying solely on generic information found on the website without showing a deeper understanding of the company’s culture, values, or recent initiatives.
- Repeating outdated or incorrect facts, reflecting a lack of current research about the company’s recent developments.
- Overemphasizing personal benefits while neglecting to connect how their skills align with the company’s goals and values.
- Using overly broad or buzzword-filled language that doesn’t demonstrate specific knowledge about the company's products or services.
- Failing to mention any unique aspects of the company, such as its community involvement, innovative projects, or leadership in the industry.
- Not preparing enough to answer follow-up questions that probe further into their understanding of the company’s mission and market position.
Similar Questions
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